Transformers: Prime, also known as Transformers: Prime –The Animated Series, is an American computer-animated television series based on the Transformers toy franchise by Hasbro. It airs on the The Hub in the United States. The series broadcast its first two episodes on Friday, November 26, 2010, at 4:00pm Eastern/3:00pm Central on The Hub television network, as a special preview. It broadcast officially on Monday, November 29, 2010, at 6:30pm Eastern/5:30pm Central. On February 11, 2011, the series started to air new episodes, under the name of Transformers: Prime – The Animated Series. Other channels air the series internationally. A second season has been announced, and is slated to air in February 2012. The series has received universal acclaim, as well as a positive amount of viewers. Transformers: Prime is rated TV-Y7-FV, despite its darker, more violent tone. Many references/Easter eggs to other Transformers continuities have appeared in the series.